jessica f.

Senior product designer of 7+ yrs. The messier the problem, the better. Designing for niche domains, ambiguous briefs and multi-user complexity — is what I find fun. About me & fun stuff

Selected Case Studies

Reinventing live bidding B2C · Marketplace
Complex multi-team workflow B2B · 0→1 · Healthcare
Consolidating legacy tooling Enterprise · Web app
In progress

This site was built with help from Claude Code, Copilot and Gemini.

jklf28@proton.me linkedin
jessica f. Senior product designer About me & fun stuff
This site — built and shipped by me, with AI-assistance · Work in progress — some placeholders may still be present and content is being added regularly · Ferry by foobit is now live! · This site — built and shipped by me, with AI-assistance · Work in progress — some placeholders may still be present and content is being added regularly · Ferry by foobit is now live! ·

featured work

Mobile & Desktop Web Slattery

Slattery Auctions

Reimagining the live bidding experience — swipe-to-bid, a chat-style feed, and a new interaction language for auction.

Mobile App & Web Portal Medbill

Medbill

A 0→1 billing ecosystem for healthcare — two products, four internal roles, and a workflow that had never existed before.

Internal Web Platform Bluescope

Bluescope

Consolidating legacy scheduling tools into one scalable platform — definition through delivery, including BA responsibilities.

about me

Jessica Foo

Professional

I specialise in designing for complex, niche problem spaces — regulated industries, multi-user workflows, and ambiguous briefs with no clear precedent. End-to-end across products that require deep-domain knowledge, often as the sole designer. I lead discovery, reason without user access, and ship dev-ready. Remote, self-directed by default.

Personal

Linux lover — Arch & Mint (for work). Favourite compositors: Niri (customised it on my TV box), and i3 — seems to give me the least amount of problems. Tried PikaOS and CachyOS, currently trying to do my own ricing.

I love pixel art — any game that's pixel, I'll probably get it. I studied software engineering for about 3 years, realised I was a bit out of my depth, and switched to something a bit less technical: Information Technology & Systems. Found I really enjoyed native app development (Android Studio and Swift).

Currently down the rabbit hole of homelabbing, building my own at-home server — getting rid of the "you're out of storage" notifications would be a dream :D

Check out my latest solo-hobby-project below!

Ferry - a fun way to send screenshots from your phone to canvas. Works with Figma and Miro

Ferry — Screen 1 Ferry — Screen 2 Ferry — Screen 3 Ferry — Screen 4
Senior Product Designer · Terem 2021–2026

Consultancy

Product designer across multiple B2B, B2B2C, B2C and enterprise client engagements. Owned design direction and decisions from discovery through to dev-ready delivery. Fully remote, working with multi-disciplined teams client-side.

Product Strategy Collaborated with Product Owners and engineers to define feature roadmaps and MVP scopes, ensuring design objectives aligned with long-term business goals.
End-to-End Execution Owned the full design lifecycle from discovery to high-fidelity handoff, frequently operating as the sole designer within cross-functional engineering squads.
Constraint-First Translated high-complexity domain logic (Aviation, Health, Logistics) into functional workflows that prioritised technical efficiency and system constraints.
Engineering Alignment Collaborated deeply with developers to ensure designs were feasible and compatible with legacy systems and API limitations, significantly reducing development friction and future rework.
Design Advocacy Challenged and refined initial product requirements by identifying business and user need gaps, pivoting stakeholders toward solutions that balanced vision with realistic delivery timelines.
Scalable Patterns Established reusable design patterns by customising industry-standard frameworks (e.g., MUI), ensuring complex flows remained consistent with engineering-ready components.
Lean Validation Optimised restricted budgets by identifying system bottlenecks early; utilised rapid prototyping to test and de-risk assumptions and minimise technical and design re-work.
UX Designer · Suncorp 2019–2021

Finance · Insurance

Worked simultaneously across brands such as AAMI, GIO and Suncorp to uplift their digital experience.

Cross-functional Partnered with multi-disciplinary design teams and stakeholders to maintain visual and functional consistency across a diverse portfolio of brands.
Design System Collaborated with developer peers to define and integrate new UI patterns into a shared enterprise component library, ensuring scalability across a unified ecosystem.
A/B Testing Provided strategic advice and planning on testing, ensuring high-integrity, reliable results.
Enterprise Scale Worked within established design system constraints to deliver solutions that balanced individual brand identity with global system requirements.
Stakeholder Mgmt Communicated design rationale and testing outcomes to broader teams, ensuring alignment between brand-specific goals and the overarching design strategy.
Senior UX Designer · Symplicit 2017–2019

Agency

UX/UI design for major B2C clients such as Energy Australia, NAB and AAMI — enhancing their existing digital customer experience. Conducted user research and synthesis, translating findings into dev-ready wireframes. Worked within each business's existing brand and component library.

UX Designer · Factor 5! / QUT 2017

Contractor

Rapid prototyping, investigative user interviews and user testing for Lecturers planning their university courses.

Bachelor of Information Systems & Technology 2013

Monash University

Overview

A snapshot of my previous work

Billing team · Editing and managing a submission · Edge cases: incomplete information, claim splitting, database alignment.

Medbill — Data Entry Medbill — Mobile Dashboard & Submission Medbill — Billing Medbill — Mobile Patient View Medbill — Billing & Collections Medbill — Mobile Day View

B2B Medical Biller

Role Sole designer
Business Tech scale-up · B2B · 0->1
What I delivered Mobile doctor App and Desktop Platform for billers.
Outcome Shipped & in-use today, reduced manual review by ~25%, removed the need for handover notes
  • Digitised a 3-team workflow with no existing precedent
  • Designed validation & exception handling for AI-assisted workflows
  • Partnered with engineering to define AI guardrails and limits
  • Collaborated with founders on the feature map, MVP and design standards
  • Designed a full audit trail for legal & business compliance
  • Identified bottlenecks and designed more efficient workflow patterns
  • Established scalable patterns so the platform could evolve without a designer
  • Shifting change-resistant doctors from paper to digital submissions
  • Interconnected teams — delays compound downstream if one team stalls
  • Designing trust into human-in-the-loop AI, given the sensitive data involved
  • Splitting submissions so verified claims aren't held back by others
  • Handling "partial success" — when some claims succeed and others don't
  • Accommodating 3rd-party insurers on different platforms and workflows
Read the case study →
Qantas IO

Qantas IO · Sole Designer · Enterprise · Feature Expansion · Web App · Desktop & iPad

B2C Marketplace

Role Lead Product Designer
Business B2C · Marketplace · Re-design
Domain Live auctions — car dealerships & sole traders
What I delivered A live, interactive auction environment on a digital platform
Platform Mobile & Desktop Web
Outcome Full replacement of the old experience, significant reduction in drop-off rates
  • Created the swipe-to-bid gesture — deliberate and familiar.
  • Built a chat-style live feed so a lot felt alive even with no other bidders present
  • Delivered the feeling of a live auction on a digital platform
  • Designed a floating watchlist tray for tracking multiple live auctions
  • Guided the product owner through moderated remote testing in lieu of direct facilitation access
  • Owned interaction and UX design end-to-end across mobile and desktop web
  • Balancing "genuinely innovative" against stakeholder trust in a category where users are risk-averse
  • Retiring the old experience outright rather than running two systems in parallel — no fallback if it didn't land
  • Making a $200 bid increment — a single-digit change — legible at a glance without redesigning the number itself
  • Validating the concept without direct facilitation access, working through a coached product owner instead
  • Designing one coherent interaction system across two very different desktop and mobile contexts
Read the case study →

Bid Now · Swipe-to-bid, a live chat-style feed, and a watchlist tray for tracking multiple auctions at once.

Slattery — Asset Listing Slattery — Mobile Bidding Slattery — Desktop Bidding Slattery — Watchlist Slattery — Asset Detail Slattery — Custom Bid
CCM — Port CCM — T3 CCM — World

Qantas · Sole designer · Enterprise · 0→1

Mobile app screens

Quick Care · Sole Designer · 0→1 · SaaS · Admin Portal · Front-facing Educator Mobile App

Mobile app screens

Qantas Roster Bids · Sole Designer · 0→1 · Enterprise · Staff App & Admin Portal · Web

Farmstyle Finance

Farmstyle Finance — caption placeholder