Jessica Foo — Product Design Portfolio

This site — built and shipped by me, with AI-assistance · Work in progress — some placeholders may still be present and content is being added regularly ·

Ferry by foobit is now live! · This site — built and shipped by me, with AI-assistance · Work in progress — some placeholders may still be present and content is being added regularly ·

Ferry by foobit is now live! ·

featured work

Mobile & Desktop Web Slattery

Slattery Auctions

Reimagining the live bidding experience — swipe-to-bid, a chat-style feed, and a new interaction language for auction.

Mobile App & Web Portal Medbill

Medbill

A 0→1 billing ecosystem for healthcare — two products, four internal roles, and a workflow that had never existed before.

Internal Web Platform Bluescope

Bluescope

Consolidating legacy scheduling tools into one scalable platform — definition through delivery, including BA responsibilities.

about me

Professional

I specialise in designing for complex, niche problem spaces — regulated industries, multi-user workflows, and ambiguous briefs with no clear precedent. End-to-end across products that require deep-domain knowledge, often as the sole designer. I lead discovery, reason without user access, and ship dev-ready. Remote, self-directed by default.

Personal

Linux lover — Arch & Mint (for work). Favourite compositors: Niri (customised it on my TV box), and i3 — seems to give me the least amount of problems. Tried PikaOS and CachyOS, currently trying to do my own ricing.

I love pixel art — any game that's pixel, I'll probably get it. I studied software engineering for about 3 years, realised I was a bit out of my depth, and switched to something a bit less technical: Information Technology & Systems. Found I really enjoyed native app development (Android Studio and Swift).

Currently down the rabbit hole of homelabbing, building my own at-home server — getting rid of the "you're out of storage" notifications would be a dream :D

Senior Product Designer · Terem 2021–2026

Consultancy

Product designer across multiple B2B, B2B2C, B2C and enterprise client engagements. Owned design direction and decisions from discovery through to dev-ready delivery. Fully remote, working with multi-disciplined teams client-side.

Product Strategy Collaborated with Product Owners and engineers to define feature roadmaps and MVP scopes, ensuring design objectives aligned with long-term business goals.

End-to-End Execution Owned the full design lifecycle from discovery to high-fidelity handoff, frequently operating as the sole designer within cross-functional engineering squads.

Constraint-First Translated high-complexity domain logic (Aviation, Health, Logistics) into functional workflows that prioritised technical efficiency and system constraints.

Engineering Alignment Collaborated deeply with developers to ensure designs were feasible and compatible with legacy systems and API limitations, significantly reducing development friction and future rework.

Design Advocacy Challenged and refined initial product requirements by identifying business and user need gaps, pivoting stakeholders toward solutions that balanced vision with realistic delivery timelines.

Scalable Patterns Established reusable design patterns by customising industry-standard frameworks (e.g., MUI), ensuring complex flows remained consistent with engineering-ready components.

Lean Validation Optimised restricted budgets by identifying system bottlenecks early; utilised rapid prototyping to test and de-risk assumptions and minimise technical and design re-work.

UX Designer · Suncorp 2019–2021

Finance · Insurance

Worked simultaneously across brands such as AAMI, GIO and Suncorp to uplift their digital experience.

Cross-functional Partnered with multi-disciplinary design teams and stakeholders to maintain visual and functional consistency across a diverse portfolio of brands.

Design System Collaborated with developer peers to define and integrate new UI patterns into a shared enterprise component library, ensuring scalability across a unified ecosystem.

A/B Testing Provided strategic advice and planning on testing, ensuring high-integrity, reliable results.

Enterprise Scale Worked within established design system constraints to deliver solutions that balanced individual brand identity with global system requirements.

Stakeholder Mgmt Communicated design rationale and testing outcomes to broader teams, ensuring alignment between brand-specific goals and the overarching design strategy.

Senior UX Designer · Symplicit 2017–2019

Agency

UX/UI design for major B2C clients such as Energy Australia, NAB and AAMI — enhancing their existing digital customer experience. Conducted user research and synthesis, translating findings into dev-ready wireframes. Worked within each business's existing brand and component library.

UX Designer · Factor 5! / QUT 2017

Contractor

Rapid prototyping, investigative user interviews and user testing for Lecturers planning their university courses.

Bachelor of Information Systems & Technology 2013

Monash University

Overview

A snapshot of my previous work

Billing team · Editing and managing a submission · Edge cases: incomplete information, claim splitting, database alignment.

Role Sole designer

Business Tech scale-up · B2B · 0->1

Domain Healthcare claims

What I delivered Multi-sided user platform. Mobile doctor App and Desktop Platform for billers.

Platform Mobile PWA & Desktop web

Outcome Shipped & in-use today, reduced manual review by ~20%, removed the need for handover notes

Digitised a 3-team workflow with no existing precedent
Designed validation & exception handling for AI-assisted workflows
Partnered with engineering to define AI guardrails and limits
Collaborated with founders on the feature map, MVP and design standards
Designed a full audit trail for legal & business compliance
Identified bottlenecks and designed more efficient workflow patterns
Established scalable patterns so the platform could evolve without a designer

Shifting change-resistant doctors from paper to digital submissions
Interconnected teams — delays compound downstream if one team stalls
Designing trust into human-in-the-loop AI, given the sensitive data involved
Splitting submissions so verified claims aren't held back by others
Handling "partial success" — when some claims succeed and others don't
Accommodating 3rd-party insurers on different platforms and workflows

Read the case study →

Qantas · Sole designer · Enterprise · 0→1

Qantas IO · Sole Designer · Enterprise · Feature Expansion · Web App · Desktop & iPad

Quick Care · Sole Designer · 0→1 · SaaS · Admin Portal · Front-facing Educator Mobile App

Slattery · Lead Product Designer · B2C · Re-design · Responsive Web · Desktop & Mobile

Qantas Roster Bids · Sole Designer · 0→1 · Enterprise · Staff App & Admin Portal · Web

Farmstyle Finance — caption placeholder